January 22, 2020

Berry Wild

Echinacea purpurea 'PowWow Wild Berry'

Janine Pineo Photo | Echinacea purpurea ‘PowWow Wild Berry’

The pop of color hits you first, which makes the name of this Echinacea purpurea so appropriate: ‘PowWow Wild Berry.’ This coneflower was a 2010 All-America Selections winner, with intense rosy purple petals on flowers that appear the first year, unusual in this perennial. It was noted for its “basal branching” which translates into more blooms on a plant that grows up to 24 inches tall. Hardy to Zone 3, ‘PowWow Wild Berry’ manages to blossom without deadheading, although doing so will encourage the plant to do even more blooming all summer long. It does best in full sun and can tolerate drought, heat, and even poor soil.

Photographed at Wren Robinson Greenhouses in Freeport, October 2013.